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The Rise of Luxury Vodka

By Mike Armstrong

Reporter, Carbon County Comet

 

Upscale vodka was not really even thought about until Absolut came on the international market in the 1980s. Their advertising was award-winning and they started introducing different flavors.

Then the luxury vodka was introduced.

The brand was Grey Goose out of France.

There is a backstory that I was lucky enough to witness.

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